
How the UN Tourism Global AI Challenge is shaping the future of travel
Picture this: a single app that books your flights and bach stay, helps local artists sell their taonga and gives small tour operators the smarts to market themselves better, all powered by AI. That might sound like a bit of pipe dream, but the UN Tourism Global AI Challenge is helping make it real.

How TOURISE Is Changing the Game for Global Tourism Technology
In June 2025, Saudi Arabia unveiled TOURISE, a long-term, 50-year platform designed to reshape global tourism through technology, investment and sustainability.